NEWS15 April 2014

Verve targets innovation with new role

People UK

UK — Verve has created a new innovations director role.

Emel Mohammadally has been appointed to the role, and will be responsible for managing the expansion of Verve’s proposition and driving growth from the development of new technologies. One of her first tasks is to launch Verve 3Sixty, an app produced in partnership with InsightAsia that enables community panellists to participate in qual and quant studies on the go.

Mohammadally joins from Research Now, where she was head of client development for Australia.

“It is essential to innovate even in the busiest of times and Emel’s appointment empowers us to do just that,” said Andrew Cooper, CEO of Verve.

“Emel will support the research directors at Verve to trial and innovate with their clients and ensure that we keep raising the bar of what we deliver every quarter.”