NEWS22 November 2010

Verve adds Askia software to community platform

Technology UK

UK— Online brand community provider Verve has integrated Askia’s survey scripting and data analysis software into its panel and community platform.

The tie-in adds advanced online survey scripting, multi-mode interviewing (via CATI, CAPI and smart phones), data weighting and advanced analysis tools, says Verve.

On-screen dashboard reporting is also now possible, bringing community, sales and other research data into one access point, the company said.

@RESEARCH LIVE

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