McIntyre (pictured) joined Verve three years ago as senior consultant and has played a key role in the development of Vero, including AI tools Verve Maven and Verve Intelligent Personas.

In his new role, McIntyre will oversee the development team working on AI-led insight.

Caroline Green has been promoted to director, having previously worked in strategic enablement and privacy management and helping to achieve and maintain Verve’s ISO 27001 accreditation.

As director, Green will look after Verve’s privacy management function.

In addition to these senior appointments, six further promotions have been made within Verve’s consultancy team, with Talia Austin and Ellinor Ottosson named as senior consultant.

Rachel Hughes, Saskia Racké and Will Wallis have been promoted to consultant, while Thokozani Ntuli has become associate consultant.

The enablement team has also appointed Petronela Oatu as senior scripter.

Andrew Cooper, founder and chief executive at Verve, said: “Our investment in people is at the core of Verve’s continued growth and success.

“These promotions reflect both our rapidly evolving AI offer and the exceptional talent driving results for our clients across the globe.”