VBSI will use Confirmit’s Horizons platform to poll panel members, beginning with a survey about music.

Insight manager Lisa Cowie said: “In order to retain panellists, we need to make their experience with us a stimulating one. We wanted to enhance the look and feel of email and surveys to avoid research fatigue and Confirmit is the best tool to enable us to quickly build surveys that fit with our communication style.

“The ability to run all of our surveys in-house and retain ownership of the My MTV panel was very important to us,” said Cowie. “In the future, we hope to create a ‘destination’ portal which will provide our panellists with a place where they can proactively post comments, take part in polls or ask questions.”