NEWS23 August 2012

UX firm Foviance merges with service design shop Seren


UK— User experience and analytics consultancy Foviance is merging with service design agency Seren Partners.

Foviance president Ben Langdon (pictured) becomes CEO of the combined business, which will trade under the Seren name and be based out of Seren’s offices in Shoreditch.

Seren founders Terry Heath and Ellen Jones will be responsible for creative and consulting teams, and people, culture and integration respectively. Meanwhile, Foviance founder Catriona Campbell will be responsible for research and international growth.

The combined business has a total of 70 employees, with a client list including Barclays, Vodafone, Microsoft and Everything Everywhere, and annual revenue of approximately £7m.

Campbell said: “The two companies are a natural fit. Our scientific customer research and analytics skills, combined with Seren’s design skills make a compelling proposition for clients.”