The partnership will draw on Userneeds’ panel of Finnish, Danish, Swedish, Norwegian and Irish members and RealityMine’s passive metering technology.

It will allow Userneeds to profile consumers’ web, app and media usage across PC, tablet and mobile devices, including iOS.

Alex Sunnerstam, senior-vice president of data partnerships, RealityMine (pictured), said: “By adding behavioural data collection technology to Userneeds’ consumer panel, we are able to unlock key insights on the Nordic consumer.”