USamp makes Euro push with Normand as MD

UK— USamp, a US-based online panel and sampling technology company, is moving into Europe with former Ciao and Survey Sampling International director Gaelle Normand at the helm.

The business was launched in 2008 by former GoZing founders Matt Dusig and Gregg Lavin and in that time it has built up a panel of 5.7m respondents, half of which are based in the US. The remainder are split between Europe and Asia Pacific.

Normand says the firm’s respondent pool is strong for the big EU five – the UK, Germany, France, Italy and Spain. Panel recruitment is ongoing in those markets, she says, but uSamp is looking to meet demand for Nordic and Benelux panellists too.

USamp’s new London office is staffed by a team of ten, led by Normand who was most recently a senior director of distribution services for healthcare market research specialist P\S\L Group. Prior to that she worked for Survey Sampling International as UK client services director and Ciao’s director of project execution.

As well as respondent access, the firm also provides companies with technology to build and host their own panels.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts