NEWS19 March 2010
US— Sample supplier uSamp has unveiled a web-based panel management platform designed to make online research simpler.
The system allows users to build customised panels for individual brands, and incorporates a fraud protection tool.
Also included is a search feature that gives users access to detailed panelist profiles.
Matt Dusig, the firm’s co-founder and CEO, said: “Market researchers now have a one-stop solution for managing all their online panel needs, whether they have their own panel or want to create one.”
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