NEWS19 March 2010

uSamp launches panel management tool

North America Technology

US— Sample supplier uSamp has unveiled a web-based panel management platform designed to make online research simpler.

The system allows users to build customised panels for individual brands, and incorporates a fraud protection tool.

Also included is a search feature that gives users access to detailed panelist profiles.

Matt Dusig, the firm’s co-founder and CEO, said: “Market researchers now have a one-stop solution for managing all their online panel needs, whether they have their own panel or want to create one.”