NEWS14 March 2014

uSamp invests in sampling technology

North America Technology

US — uSamp has announced that it has made significant investment in its SampleCORE sampling technology.

The enhancements, which include the move to a fully-open API platform and enhanced sampling and distribution mechanisms, are designed to provide greater flexibility in order to enhance scalability and efficiencies. The announcement builds on uSamp’s current API product, SampleMarket, introduced in 2010.

“The fundamental problem with the sample industry today is that 95% of audience is acquired in a back and forth, manual process which leads to errors and more costly sample,” said Carl Trudel, chief technology officer, uSamp. “By developing SampleCORE to be agile and adaptable, we are able to harness the right audiences precisely at the moment our clients need them.”