US market research agencies see pipelines dry up
A survey conducted by the organisation found that 84% of full-service agencies and 83% of data collection agencies reported sales pipeline drops.
This data is from the second wave of a survey of the organisation’s members, which was conducted during 6th-7th April.
A third ( 33%) of data collection agencies reported that over 20% of their work has been cancelled, with 44% reporting postponements of over a fifth of their work.
Full-service agencies are facing fewer cancellations than data collection agencies, according to the research, but almost half ( 48%) said more than 20% of their work had been postponed.
Reported lay-offs have also increased since the first wave of the study. A third ( 33%) of data collection agencies, 22% of full-service agencies, and 13% of corporate members reported staff reductions.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments