NEWS3 August 2010

US expansion prompts TORA to rebrand as Future Thinking

North America People UK

UK— The Oxford Research Agency is rebranding as Future Thinking as it opens its first office outside the UK.

The agency has set up a base in the US led by George Ciardi, a former executive vice president with TNS who has also held senior roles at AC Nielsen, Marketing Management Analytics and Delta Information Group/FYI.

As well as heading the US office at Future Thinking, Ciardi also becomes the firm’s global head of volumetric forecasting.

In his past roles, Ciardi says he has “contributed to the successful launch of more than 100 new products that have generated in excess of $100m each in sales during their first year of launch”.

Aside from the US, Future Thinking is also keen to push further into mainland Europe and is looking at establishing an office in France this year.

CEO Chris Sinclair (pictured) said: “The Oxford Research Agency brand has served us well in the UK, but we’re now an international market research firm serving 30 of the world’s leading food, drink, household goods, beauty products and pharmaceuitcal companies. Our brand needs to reflect that.”