Gubbins (pictured) joins from Oath – where he has spent the past year providing programmatic guidance and training. He will report to Unruly’s EMEA managing director, Jason Trout.

He has more than 17 years’ experience at publishers and ad tech vendors including Thomson Reuters, The Telegraph and The Rubicon Project.

He will be responsible for driving awareness of Unruly’s programmatic product set across the UK market and developing relationships with key publishers, demand side platforms and agency trading desks.

Trout said: “With the recent launch of The Verified Marketplace and an ambitious product road-map in place, Unruly continues to set the standards for programmatic video advertising. It’s great to have someone of Paul’s pedigree on-board.”