NEWS7 November 2011

Universal McCann taps Hiro for video ad management and analytics

Europe New business

ISRAEL— Universal McCann Digital has partnered with Hiro Media to use its video ad management and analytics platform.

Hiro’s technology will allow UM Digital and its advertising clients to control and manage their campaigns directly on the websites they are placed on, while a patented “URL sniffing” algorithm gathers data on video ad placements, including the actual show that the ad was presented in.

Amir Weiss, CEO at Universal McCann Digital Israel, said: “We are excited about this partnership as the integration of Hiro Media’s technology with our services allows brands to gather much more intelligence on how their campaign is performing, a huge advantage in the new and ever evolving marketplace of online video.”

Hiro Media is led by CEO Ariel Napchi (pictured).