NEWS30 November 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Union Metrics of San Francisco, the preferred analytics provider for blogging platform Tumblr, has launched its Union Metrics for Tumblr product to the public following a two-month invitation-only beta testing trial.
The company says the product provides analytics based on 100 million Tumblr events a day. It will measure activity and engagement for any blog or any topic on Tumblr, so that clients can learn which posts are resonating with readers, with full breakdowns of likes and reblogs and details of how content gets shared through reblog network visualisations.
Other new measures following the beta tests include full ad-hoc date filtering, so you can drill into any date range from your tracker’s history, and access to lists, so you can view and sort posts, contributors, curators and tags in the tracker user interface.
The company said: “These are the first of many features to come that will make it even easier to pinpoint precisely how and where engagement happens on Tumblr for what ever you’re tracking.” Prior to working with Tumblr, Union Metrics has traded in Twitter metrics since 2009 with TweetReach.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director/Director – Quant – Insight Agency – Life Changing Move to New Zealand
NZ$ 125,000 to 180,000 + Benefits
Resources Group
Research Executive – Custom Research and Consulting (Healthcare Tech)
£27,000–£35,000 + Bens
Resources Group
Account Executive – Online Insights Platform
£27–35,000 plus strong bonus
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments