NEWS30 May 2017

UK voters placing trust in mainstream media

Brexit Media News Trends UK UK General Election

UK – Nearly half ( 46%) of UK voters have become more wary of news reported on social media following the ‘fake news’ scandals that surrounded Brexit and the US presidential election. 


According to research from global video advertising marketplace Teads, over half ( 51%) are concerned that social media sites only show them views similar to their own. 

Consequently, 53% say they will actively seek out election news and opinion from multiple news websites that do not necessarily share their political leanings.

A third ( 33%) of the 2,000 UK adults questioned said they trust national newspapers, compared with just 10% who feel the same about social media. 

Three quarters ( 76%) said they read national newspaper sites twice a day on average, and 39% said they would visit these sites at least twice as often ahead of the General Election. 

“Concerns over social media fake news and filter bubbles are bringing millions of people to trusted mainstream national newspaper sites more often, as they make up their minds ahead of the election," said Justin Taylor, UK managing director at Teads.