NEWS2 June 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – The proportion of UK households with a subscription to either Netflix, Amazon Prime Video or Now TV increased to 53% in the first quarter of 2020, according to Barb data.
In the first three months of the year, 15 million homes accessed at least one of the streaming services, up 5.2% or 700,000 households, from the last quarter of 2019.
The figure has risen by 12.6% year-on-year, and Netflix remains the most popular service, with over 13 million homes subscribed.
The data from Barb relates to the first quarter of 2020, before the Covid-19 lockdown. Any potential increase in subscription video on-demand (SVOD) takeup since then has not yet been captured by Barb’s Establishment Survey.
According to Havas Media Group research on media behaviours, also published this week, video streaming has grown in popularity among 55 to 64-year-olds during the last two weeks, with 9% of respondents in this age group claiming to be watching more streaming platforms since the beginning of the Covid-19 lockdown.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The @TweetMRS #ResearchInside campaign is highlighting and celebrating the impact of research This case study out… https://t.co/AYCBS4puBm
Kantar buys Danish shopper data business https://t.co/xqlrl4lN18 #mrx #marketresearch
See and Sherbert enter partnership https://t.co/d3c9pPiz14 #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Research Manager – Consumer Tech-based Consumer Insights
£30,000–£38,000
Resources Group
Qual / Quant Research Exec – Insight and Strategy Consulting
up to circa £33,000 + Benefits + Bonus + Flex working
Resources Group
BD Manager – Behavioural Insights Group
c. £40,000 plus strong £ote/benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
At today's CX | UX | MR conference the team at And Jump explore how a project with Allstar united different resear… https://t.co/WecoQ2teiF
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments