NEWS11 November 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — The proportion of British adults using ad blocking software has risen from 15% to 18% since early June, according to the IAB and YouGov.
The latest Ad Blocking Report, based on a survey of 2,000 adults conducted online by YouGov on behalf of the Internet Advertising Bureau (IAB), revealed that ad blocking is more prevalent among men than women ( 23% vs 13%) and that the propensity to block ads decreases with age: from 35% of 18-24 year olds to 13% of people aged over 55.
Among those that have downloaded ad blocking software, 57% said their intention was to block all ads, while 20% said that the main reason was to block certain types of ads or ads from certain websites. People said they would be less likely to block ads if they didn’t interfere with what they were doing ( 48%), if there were fewer ads on a page ( 36%), or if they were more relevant ( 14%).
“The small rise in people blocking ads is not unexpected considering the publicity it’s been receiving,” said IAB UK’s CEO, Guy Phillipson. “However, it does provide some perspective on the situation for those referring to an ‘adblockalypse’.
“More importantly, it also provides a clear message to the industry – a less invasive, lighter ad experience is absolutely vital to address the main cause of ad blocking.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
NatCen makes two appointments https://t.co/2kv35kgeVq #mrx #marketresearch
Listen + Learn Research lands Earthshot Prize gig https://t.co/r72fJbYQMD #mrx #marketresearch
Mystery shopping firm Dive snaps up Poland’s MRtec https://t.co/9JyqO4uaNN #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Behavioural Scientist – Leading Innovation Consultancy
£35–40,000
Hasson Associates
Insight Analyst / Senior Insight Analyst – Arabic Speaking
£25000–32000
Resources Group
BD Manager – Behavioural Insights Group
c. £40,000 plus strong £ote/benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @iview_studios: Bookings for Insight Alchemy #2023, the MRS Annual #Conference, are now #open! i-view is #thrilled to announce its spons…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments