NEWS22 July 2009

UK sales up 40% at Kadence in 2008/09

Financials UK

UK— Kadence International has reported a 40% increase in UK sales to £4m for the financial year 2008/09.

The privately owned insight and data collection firm said that the sales increase was due to winning 11 “significant” new accounts, including construction equipment manafacturer JLG and broadcasters CNBC and the Discovery Channel, and 97% of existing clients commissioning new research projects over the course of the year.

Four clients – Accenture, Nestlé, Nokia and Novartis – increased their research spend by more than 150%, Kadence said.

Kieron Mathews (pictured), the firm’s UK managing director, told Research that since the company’s rebrand it was winning more business-to-consumer work. “Clients dip their toe in the water with us for B2B work then come over to the B2C side,” he said.

Looking ahead, Mathews said: “The coming year is not about survival, it’s about continuing the momentum we’ve built up.”

The firm will release its results for the US, India, Malaysia, Singapore, Indonesia and China next month.