Kadence researches itself for re-brand

UK-- Business research agency Kadence is asking existing and potential customers to take part in a survey to rate and refine the firm's new corporate branding.

The company is using its own research methods to gauge reaction to its new logo and website, which have been designed by creative agency Neon Integrated Marcomms.

Kieron Mathews, head of research at Kadence, said: “A classic thing about market researchers is that we dish out insights and preach market-led decision-making to our clients, yet we hardly ever perform market research on ourselves.”

The incentive to take part in the survey is entry into a prize draw to win a long weekend in any of the seven cities in the world that Kadence has an office.

Author: James Verrinder