UK researchers report growth, but rate slows

UK— Researchers are still reporting growth in research spend, but the rate has slowed since six months ago, according RSM’s latest State of the Industry survey.

Respondents to wave 10 of the study, carried out in April, said revenues grew by 2.2% in the previous 12 months, whereas those surveyed for wave nine, in October, reported spend up 6.6%.

Larger agencies – those with more than 50 employees – are performing better overall than their smaller counterparts, RSM said.

The outlook for the next 12 months is for growth of 4.3%, though RSM notes that agency respondents tend to forecast higher growth than is subsequently achieved. Clients taken alone are significantly less bullish – expecting a 5.3% decrease in spend.

RSM will report more detailed results soon. Data comes from 280 UK respondents, including 33 clients.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

UK

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts