NEWS12 May 2011

UK researchers report growth, but rate slows


UK— Researchers are still reporting growth in research spend, but the rate has slowed since six months ago, according RSM’s latest State of the Industry survey.

Respondents to wave 10 of the study, carried out in April, said revenues grew by 2.2% in the previous 12 months, whereas those surveyed for wave nine, in October, reported spend up 6.6%.

Larger agencies – those with more than 50 employees – are performing better overall than their smaller counterparts, RSM said.

The outlook for the next 12 months is for growth of 4.3%, though RSM notes that agency respondents tend to forecast higher growth than is subsequently achieved. Clients taken alone are significantly less bullish – expecting a 5.3% decrease in spend.

RSM will report more detailed results soon. Data comes from 280 UK respondents, including 33 clients.