UK leads on European online video viewing

Based on viewing figures from 2015, research firm IHS Markit examined changes in TV viewing behaviour across broadcast and digital platforms in the UK, France, Germany, Italy and Spain. 

It was found that Italy watches more TV than any other country in Western Europe (four hours and 40 minutes per person per day), followed by Spain (three hours 54 minutes), France (three hours 44 minutes), Germany (three hours 30 minutes) and the UK (three hours seven minutes).

However, while the UK’s TV viewing time saw a decline (though linear TV remained the most popular mode of viewing in 2015 ), its online long-form viewing time increased by 26% to nine minutes and 24 seconds per person per day.  

In 2014, subscription video on demand (SVoD) subscriptions and online video transactions grew by 30% and 13% respectively. Total online revenues (inclusive of online movies, online TV and SVoD) increased 26% from 2014, driven by SVoD.