NEWS26 June 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK— The Internet Advertising Bureau (IAB) has formed a council to evaluate the suitability of the in-game measurement standards developed by its US counterpart for the UK market.
The Game Advertising Council takes its lead from the game committee set up by the US IAB last year, which published draft measurement guidelines for in-game advertising earlier this week.
One of its first objectives will be to evaluate these guidelines. The bureau aims to enlist publishers, technology providers and experts from agencies to form the council, which will also produce educational materials, events and industry research.
Jack Wallington, coordinator of the council, said: “The US gaming industry is thriving, and we’re seeing some strong parallels over here in the UK. With the US gaining universal agreement on their in-game measurement standard, this is just the ticket for advertisers to make even more of game advertising and something we hope to replicate in the UK.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Quant / Qual Research Exec – Consumer – Behavioural Science
£25,000–£28,000 + Benefits
Spalding Goobey Associates
Data Operations Manager
£40–45,000 + benefits
Spalding Goobey Associates
Associate Director – Qualitative Research – Brand, Design and Innovation
£55 – 62,000 + Bens
Featured company
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments