NEWS3 December 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — GroupM has predicted a 6.3% increase in UK ad spend for 2014, the fastest growth of any major, mature economy.
The predicted rise puts the UK ahead of the 4% global ad investment growth GroupM predicts for 2014.
The prediction comes as part of a new GroupM — WPP’s global media investment management corporation — report: This Year, Next Year: UK Media and Marketing Forecasts. The report outlines that UK ad spend is expected to reach a total of £14.9bn in 2014, up from £14bn in 2013.
“Advertising and the wider UK economy are growing well, but are vulnerable to private debt and public austerity at home, and external problems of weak demand, especially in the Eurozone,” said GroupM Futures director Adam Smith, who prepared the report. “Low UK wage growth remains a constraint, ameliorated for now by cheaper oil and price competition.”
The full report can be downloaded here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Behavioural Scientist – Leading Innovation Consultancy
£35–40,000
Resources Group
Chief Operating Office/Chief Delivery Officer – Digital Insights Consultancy
c. £120–150,000
University of Edinburgh
Market Insight Manager
Grade UE07
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @amsr_uk: NEW BOOK LAUNCHED on "British love affair wd pets" uses Archive as a source "From pet economics to pet cemeteries, this wo…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments