Hollow was formerly a management consultant at Tribal and has previously served as head of public sector research at FreshMinds. He has12 years’ experience in client service experience across both the public and private sectors.

Treny, meanwhile, joins from Research Now where she was UK sales director and has experience in building and managing online panels.

Verve’s UK managing director Jeannie Arthur said: “We are really pleased to have Jeremy and Nina on board. Each brings a valuable set of skills to Verve, which will enable us to provide clients with the full range of services required to successfully plan, build, manage and maintain their customer advisory panels and online brand communities.”