NEWS7 January 2020

Twitter’s EMEA VP departs

Europe Middle East and Africa News People Technology UK

UK – Bruce Daisley, vice-president of Europe, the Middle East and Africa at Twitter, has stepped down after eight years at the company.

Daisley joined Twitter as its first UK managing director in 2012 and was later promoted to vice-president of the EMEA region in 2015. Prior to Twitter, he was director of YouTube and display sales at Google.

Announcing his departure in a series of tweets and a LinkedIn post, Daisley said: “This week I reached a milestone of 8 years at Twitter. I decided it’s time for a change... so today was my last day. I feel so lucky to have worked on a product I love with the best people in the world. What an honour.”

Daisley said he plans to “take some time off” and also offered his services pro-bono to support climate change work. 

Daisley told Research Live: “I've loved my time at Twitter helping an amazing group of people. Now I'm going to focus on my twin passions of work culture and fixing climate change.”

Alongside running Twitter’s EMEA business, he launched business podcast Eat Sleep Work Repeat to explore the evidence behind working practices and wellbeing, and last year published a book on the subject, The Joy of Work.

At a keynote talk at the Market Research Society’s Impact conference in March 2019, Daisley discussed the importance of creativity in an increasingly automated world, and how to beat stress and burnout by switching off notifications.

In an interview with Impact magazine, published last year, Daisley said: “It seems that every time you look at the evidence of the best ways of working, it’s the opposite of what we should be doing. Yet these things are unchallengeable foundations of the way we are working.”

A replacement for Daisley has not yet been appointed. In a Twitter post, Sarah Personette, vice-president of global client solutions at the company, thanked Daisley for his work, adding: “As for what’s next, I’ll work with our leadership team to find the next lead for this amazing team.”

@RESEARCH LIVE

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