NEWS11 October 2011

Twitter analytics startup SocialGrapple joins Google

M&A Technology

US— Google has acquired the team behind Twitter analytics tool SocialGrapple.

The tool, developed over the past year by Andrey Petrov, allows users to track activity in their social networks on Twitter (and other sites including Facebook) over time, based on friends or followers who have joined or left as well as mentions of their name or brand.

Petrov said on his site that “the SocialGrapple team is joining Google” and that he was “looking forward to taking these ideas to the next level and revealing metrics on an incredibly larger scale”.

Terms of the deal have not been disclosed so it is not clear if Google has acquired the intellectual property behind SocialGrapple as well as bringing Petrov on board.

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