Twitter analytics available for all – or maybe not?

US — Reports emerged yesterday that Twitter had thrown open its analytics service to all users of the microblogging site.

Res_4009937_Twitter

However, seeking to test out the service this morning, Research was instead directed to Twitter’s ad buying website.

According to several dozen news reports, Twitter users were temporarily able to log in to analytics.twitter.com and see information about the performance of their Tweets.

Previously this sort of information was shared only with advertising clients. In a statement issued to Mashable, a Twitter spokesman said: “We’ve been experimenting giving the analytics feature to a small groups of users outside our advertising clients. We’ve been happy with the response thus far, and will determine next steps after the conclusion of these tests.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts