NEWS14 June 2013

Twitter analytics available for all – or maybe not?

Data analytics North America

US — Reports emerged yesterday that Twitter had thrown open its analytics service to all users of the microblogging site.


However, seeking to test out the service this morning, Research was instead directed to Twitter’s ad buying website.

According to several dozen news reports, Twitter users were temporarily able to log in to and see information about the performance of their Tweets.

Previously this sort of information was shared only with advertising clients. In a statement issued to Mashable, a Twitter spokesman said: “We’ve been experimenting giving the analytics feature to a small groups of users outside our advertising clients. We’ve been happy with the response thus far, and will determine next steps after the conclusion of these tests.”