TV Genius uses GfK data to hone on-demand TV platform
GfK’s TV audience data will be integrated into the TV Genius Content Discovery Platform, which builds personalised TV listings and recommendations for viewers.
TV Genius general manager Tom Weiss said: “We understand that the way in which viewers watch television, their likes and dislikes, and their habits vary in different countries and cultures. As a result of the combination between our platform and GfK Media’s market-specific data, operators no longer need to second guess their consumers – they can understand their exact needs and desires.”
Nick North of GfK Media added: “By combining data about the audience with the relevance of the TV Genius platform, operators are now able to bring highly targeted content and recommendations to their consumers while avoiding any potential privacy issues.”
TV Genius is owned by media management firm Red Bee Media.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments