NEWS4 January 2013

Trufflenet promotes Doherty to data manager role

People UK

UK — Social media research company Trufflenet has promoted Max Doherty to the post of data manager.

In his new role, Doherty (pictured) is responsible for delivering improvements to the systems and processes that provide the relevant source material for Trufflenet clients’ research.

Matthew Cain, director of intelligence at Trufflenet, said: “Max has really taken a lead in leveraging Trufflenet’s proprietary technologies to find more social media comments and conversations which are more relevant to a client’s research brief. In addition, he has demonstrated an ability to build on the existing systems and processes, improving the efficiency of the analysis while maintaining impressive quality and accuracy levels.”

Doherty joined Trufflenet in early 2011 as an intelligence analyst, helping to develop the company’s production workstreams in the Hanoi, Vietnam office, before returning to the UK in 2012 as part of the data team.