NEWS15 May 2019

Tru Optik bolsters sales team

Media News North America People

US  TV audience intelligence and data management platform Tru Optik has appointed Diane Rinaldo as vice-president, agency and marketer development, and Melody Yazdanyar as senior director, channel development.

Rinaldo joins the company from Triad, where she was senior director for Walmart Media Group, and prior to that held the role of vice-president of sales at Conversant. In her new role, she will lead the company’s development efforts with agencies and marketers.

Yazdanyar will be responsible for Tru Optik’s channel development with programmatic partners including supply-side and demand-side platforms (SSPs and DSPs). Her background includes Freewheel and AppNexus.

Both will report to Richard Kosinski, executive vice-president of sales. 

Kosinski said: "Both Diane and Melody bring a wealth of experience that their clients can use to accelerate success in OTT and connected television."