NEWS11 October 2019
US – Audience intelligence and data management platform Tru Optik has developed a privacy compliance tool for connected TV.
Publishers, ad tech platforms, data providers and device manufacturers will be able to use the tool to allow over-the-top consumers to opt out of advertising and provide data transparency.
A beta version of Privacy.TV will launch in the fourth quarter of 2019 and it will be commercially available next year.
The tool has been developed ahead of the California Consumer Privacy Act (CCPA) coming into effect in January.
Jonathan Bokor, chief privacy and business affairs officer at Tru Optik, said: “Our Privacy.TV solution will enable publishers, agencies, ad tech platforms and content providers to comply with their opt-out obligations under CCPA with respect to CTV and will integrate well with their overall CCPA compliance and consumer privacy initiatives.”
The world's leading job site for research and insight
University of the West of England
Market Research and Insight Manager
Grade G
Academy of Medical Sciences
Senior Policy Manager – FORUM
From £48,600 + benefits (possible to increase salary via incremental steps in the first 12 months)
Royal Academy of Engineering
Policy Advisor – Research and Innovation
£34,542 + excellent benefits
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
© Copyright 2022 Research Live
0 Comments