NEWS23 June 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS23 June 2010
US— TRA has licensed intellectual property from the Media Trust partnership to add new measurements of advertising ROI to its Media TRAnalytics system which matches ad exposure to actual purchase behaviour.
The exclusive licence agreement extends TRA’s data outputs through the Media Impact and Brand Family services. The former quantifies the incremental sales lift potential of the media environment, on top of the sales lift generated by the marketing creative, while the latter looks at the relationship between various campaigns within a parent brand to determine which creative is driving sales for each sub-brand and how they all combine to impact the parent brand.
Media Trust’s IP is the brainchild of its partners, including single-source data analysis experts Colin McDonald and Leslie Wood, and Bill Moult and Jim Spaeth of Sequent Partners.
TRA is headed by CEO Mark Lieberman (pictured) and backed by Intel, WPP and Arbitron.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Guide Dogs for the Blind
Insight Officer
£28,988.00–£35,199.99 subject to experience
Resources Group
Senior Research Executive – Gaming & Tech – Boutique Agency
£30,000–£35,000 + great benefits
Resources Group
Research/Insight Executive (Client Side) – Not-For-Profit/Sustainability
£32,000
Tillster makes her feelings known over my exercise routine taking priority over games with her https://t.co/AbB9aCnq31
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments