Toombs (pictured) was previously head of behavioural insight at TNS BMRB, and prior to that a director at qualitative specialists Cragg Ross Dawson.

Connors will report to Toombs. She currently leads a range of mixed-method studies for TNS’ Government and Third Sector clients and prior to joining TNS BMRB she worked with Define Research and Insight, the European Neuroscience and Society Network, the London School of Economics, the Yale Child Study Centre and a range of clinical and research institutions across the US and UK.