Toluna QuickSurveys launches automated survey tool
PowerPosition provides fast-turnaround positioning and communications insights based on a four-step launch process:
- Identify own brand or product
- Name three competitors
- List ten key attributes of a brand/ product/ service to assess
- Target interview sample
Results are then available in real time, with most projects complete within four hours, according to Toluna.
“The problem with most online survey tools is you still have to do the heavy lifting,” said Phil Ahad, vice president of Toluna QuickSurveys.
“We have taken a highly advanced market research methodology and placed it in the capable hands of every agency, brand and small business in the entire world.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments