NEWS27 March 2014

Toluna QuickSurveys launches automated survey tool

News UK

UK — Toluna QuickSurveys has launched a new automated survey tool.

PowerPosition provides fast-turnaround positioning and communications insights based on a four-step launch process:

  1. Identify own brand or product
  2. Name three competitors
  3. List ten key attributes of a brand/ product/ service to assess
  4. Target interview sample

Results are then available in real time, with most projects complete within four hours, according to Toluna.

“The problem with most online survey tools is you still have to do the heavy lifting,” said Phil Ahad, vice president of Toluna QuickSurveys.

“We have taken a highly advanced market research methodology and placed it in the capable hands of every agency, brand and small business in the entire world.”