Rubenstein (pictured) will be responsible for expanding the Toluna brand, overseeing the company’s global marketing strategy, communications, public relations, thought leadership, digital strategy, creative, and performance across all global markets.

Rubenstein has worked in marketing, creative and brand strategy for the past 20 years. She was previously executive vice-president of global marketing and brand strategy at Ipsos and has led international marketing strategy for 20^th Century Fox and Sony Pictures Entertainment.

She will join the executive board at Toluna and has relocated from Los Angeles to New York City for the role.

Frederic-Charles Petit, chief executive, Toluna, said: “It is important that we have the right leaders in place to fuel Toluna’s growth. Cate’s experience as a global marketing leader, as well as her acumen in digital marketing, is a major asset to Toluna.”

The appointment follows the promotion of Mathilde Lelièvre, who recently joined Toluna’s executive board as chief operations officer.