Toluna adds digital tracking to automated platform

Digital Tracking gives insight into internet use, how people use their mobile phones, and path-to-purchase insight to help with marketing and product strategies.

It passively collects individual traffic and online behaviour from digital activities, media consumption and ad exposure, to e-commerce activity at the SKU level. 

Frederic-Charles Petit (pictured), CEO, Toluna said: “As we’ve integrated Digital Tracking into Toluna’s end-to-end Automated Platform, we are empowering consumer insights professionals to couple attitudinal and transactional data to deepen their insight, in real-time.”