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NEWS10 October 2017

Toluna adds digital tracking to automated platform

Mobile News North America

US – Online community and market research technology company Toluna has integrated Digital Tracking into its end-to-end automated research platform to give real-time insight into online and mobile behaviour.

Digital Tracking gives insight into internet use, how people use their mobile phones, and path-to-purchase insight to help with marketing and product strategies.

It passively collects individual traffic and online behaviour from digital activities, media consumption and ad exposure, to e-commerce activity at the SKU level. 

Frederic-Charles Petit (pictured), CEO, Toluna said: “As we’ve integrated Digital Tracking into Toluna’s end-to-end Automated Platform, we are empowering consumer insights professionals to couple attitudinal and transactional data to deepen their insight, in real-time.”