NEWS22 January 2013
UK — Ipsos Marketing has appointed Stephen Yap as head of market understanding and measurement, focusing on consumer and shopper needs and behaviours.
Yap joins the firm from TNS Global where he was global account director, having previously held the positions of group director in the UK and director, client services and insights for seven years with TNS in Hong Kong.
Before joining TNS, he was a founding director of Interactive Audience Measurement Asia in China.
Read more:
‘Data: How do you eat yours?’ by Stephen Yap explores the different ways people consume data.
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