NEWS5 August 2009

TNS to measure Australian pay-TV viewing habits

Asia Pacific New business

AUSTRALIA— TNS has secured a three-year contract to develop and manage a set-top box data collection service, through which it will report viewing information for subscription satellite and cable TV services run by Austar and Foxtel.

It won the business from Multiview Analytics, an organisation set up recently by advertising sales house Multichannel Network to provide research and audience measurement services to subscription TV advertisers.

Data collection will begin later this year using a panel of 10,000 households recruited from among Austar and Foxtel’s customer bases.

Information reported will include both live and time-shifted viewing and usage of high-definition channels, interactive services and video on demand.

Multiview Analytics boss Ian Garland said the research will provide “greater accountability”, particularly in the areas of target audiences and interactive advertising.