NEWS15 September 2010

TNS launches banking study in Canada

North America

CANADA— TNS has launched its Commercial Banking Momentum Monitor (CBMM) service in Canada to provide banks there with competitive intelligence.

The service is designed to help banks improve their results in the market place by studying “competitive momentum” such as acquisitions, retention and cross-selling potential.

Interviews with Canadian businesses will begin at the end of September and TNS said that the first quarterly report will be published in January next year.

Glen Staada (pictured), TNS vice president and CBMM programme manager, said: “The Canadian market offers a natural fit for our programme. In addition, banks operating in both the US and Canadian markets can now get a holistic view of their competitive performance using common metrics.”