NEWS7 September 2011

TNS invites clients to jump on the ChatterBus


UK— TNS Omnibus has launched an online discussion tool, the ChatterBus, with respondents recruited through its CAPI omnibus survey.

The ChatterBus runs once a week on Wednesday evenings when clients can book time slots of up to 90 minutes to talk with as many as ten respondents. Ad-hoc sessions are also available.

Clients will receive a full transcript of their discussion the next day, TNS Omnibus said.

Managing director Sue Homeyard (pictured) said: “It can be used for so much, from testing advertising creative, co-creation, understanding in-situ product usage, understanding the ‘why’ behind quantitative results, or even just getting some useful illustrative quotes to bring presentations to life.”