The partnership will see RhythmInfluence gain access to ThisThat’s software-as-a-service (SaaS) platform to allow for data analytics on campaign performance.

Features include brand lift studies, identifying statistically significant links between drivers and key performance indicators, and feedback on content strategy.

Max Osborne, founder at ThisThat, said: “We are delighted to have RhythmInfluence as a gold partner. The self-service nature of ThisThat’s SaaS platform has revolutionised influencer campaigns, and RhythmInfluence is now poised to benefit immensely.

“They can conduct in-house brand lift studies on every campaign, rapidly collect data, and precisely target specific demographics. We look forward to seeing the incredible outcomes this partnership will bring.”

David Neuman, vice-president, analytics and paid social at RhythmInfluence, added: “ThisThat’s platform is not just a brand lift measurement tool; it’s a comprehensive solution encompassing creative feedback, market research, sales attribution, trendspotting, and more.

“We’ve already begun to explore its vast potential and are excited about the opportunities it presents for our diverse use cases.”