NEWS5 December 2019
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS5 December 2019
UK – Ahead of the general election, a poll has found that a third of respondents oppose online political advertising.
In an Intuit Research/Norstat poll of 1,108 UK adults, 35% of respondents said paid online political advertising should not be allowed, increasing to 43% for those aged 55+. A fifth ( 19%) of 18-24s surveyed felt it should not be allowed.
Almost half ( 42%) of respondents felt it should be allowed with regulation, while 8% said it should be allowed without regulation, and 14% didn’t know.
The research also asked respondents about their perceptions of which sources contain fake news, with 35% of Facebook users claiming Facebook contains "a great deal" of fake news and 33% of Twitter users saying the same of the platform. A fifth ( 20%) said they encounter "a great deal" of fake news by word of mouth from friends, family or colleagues.
When asked ‘Does consumer-generated news impact society’s ability to be well-informed?’, over a third ( 35%) of respondents said it has a negative impact, 27% said it was positive, 19% felt it was neither and 20% didn’t know.
Fieldwork was undertaken by Norstat from 21-29 November 2019.
Related Articles
0 Comments