NEWS3 August 2009

The Research Alliance adds Clarity to network

Asia Pacific

AUSTRALIA— Recently-launched Sydney-based agency Clarity Strategic Research has joined The Research Alliance (TRA), a multinational network of research firms.

The addition of Clarity brings TRA’s coverage to 26 markets. Other members of the alliance include Marketing Sciences in the UK, Lieberman Research in the US, The Research Pacific Group in China, Malaysia, Korea, Singapore and Japan, and Bazis Intelligence Group in Russia.

Clarity was launched in June by Alasdair Johnston and Alex Sweeney to offer qual and quant research services to the financial, B2B, telecoms, retail, FMCG and media sectors.