The Lab has gone through a period of sustained growth and these new hires are part of that expansion plan.

In Melbourne, Mark Hobart joins the team as strategy director. He has more than 20 years brand strategy, innovation and insight consulting experience in Australia and throughout Europe.  He has previously held director roles at Push Collective and Kantar TNS in Melbourne and London.

Rebecca Brody joins as a senior strategy consultant. She has more than seven years consulting experience, with strategy and insight experience in media and marketing roles, most recently at Carat.

Daniel Bluzer-Fry returns to The Lab as a senior strategy consultant following a stint in the US.

In Sydney, Nikki Dahlgren joins the team as a strategy director, heading its behavioural consulting offer. Prior to joining The Lab, she worked for GfK, The Behavioural Architects and Bread and Butter.

Also in Sydney, Mandy Abel and Katie Lucas have been hired as senior strategy consultants.

In Brisbane, Simone Gair joins the team as a strategy director. Prior to joining The Lab, she spent more than six years at The Leading Edge in London.

Neale Cotton, Group CEO, The Lab Insight & Strategy said: "We couldn’t be happier with the new additions to our team, together they bring a brilliant mix of experience across a wide range of industries. With a growing client base and Lab team now across three offices, we are looking forward to continued growth across the states."