The new Why We Buy panel is made up of 4,300 respondents ranging in age, education, income and family status, and the first study looked at their use of shopping coupons.

Scott Brandon, the firm’s president, said: “The information we gain from the Why We Buy consumer research panel becomes a valuable tool for our agency because, as marketers, it allows us to peer inside the minds of consumers, therefore helping us make more educated and strategic recommendations for our clients’ businesses.”