NEWS10 December 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Marketing firm The Brandon Agency has launched a new consumer panel to research respondents’ buying patterns and history.
The new Why We Buy panel is made up of 4,300 respondents ranging in age, education, income and family status, and the first study looked at their use of shopping coupons.
Scott Brandon, the firm’s president, said: “The information we gain from the Why We Buy consumer research panel becomes a valuable tool for our agency because, as marketers, it allows us to peer inside the minds of consumers, therefore helping us make more educated and strategic recommendations for our clients’ businesses.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Quant Research Executive
£23000–26000
Hasson Associates
Research Manager Healthcare
£40000–45000
Hasson Associates
Corp Rep/Affairs SRD/RD/AD
£60000–90000
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments