The Behavioural Architects merges with Chinese firm

Research Essentials founders Qing Wang and Sharon Zhou will continue to provide qualitative research services but will also add a range of new research and consultancy services based around behavioural economics thinking and frameworks, which is the area TBA specialises in.

TBA was set up last June by former Futures Company executives Crawford Hollingworth, Sian Davies and Sarah Davies. Oxford Analytica’s Elizabeth Barker joined the team in July.

Research Essentials becomes The Behavioural Architects China and Wang and Zhou join the company’s global executive team.

• Crawford Hollingworth writes a series of articles for Research on behavioural economics in action. Click here for his latest piece.