Thanks a billion! ComScore corrects Yahoo page view data
Yahoo’s actual page views for June were 37.8bn, down 4.7% on the previous month – rather than 36.7bn, down 7.4% as previously reported.
Duration metrics were also underreported by some 850m minutes, a variance of 2.2% on the actual figure.
ComScore has not revealed the cause of the error, saying only that it was “regrettable” and the result “of processing specific to Yahoo”.
“As such, it was an isolated, one-time error that did not affect any other client’s data,” said executive vice president Linda Abraham (pictured). “After a thorough review, we have identified a process to prevent similar occurrences in the future.”
Yahoo said it “continues to have confidence in ComScore data”.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments