NEWS24 June 2013

Terapeak launches Amazon analytic tool

Data analytics UK

US — Analytics firm Terapeak has released its platform for Amazon which aims to provide visibility into the online marketplace.

Online retailers using Terapeak for will have access to Amazon market data as wells as their own sales data, enabling them to compare performance indicators.

The tool provides product, offer and sales rank searches in over 35 Amazon categories, pricing data and competitor research and analysis.

“Terapeak has been renowned for its ability to provide marketplace visibility for eBay merchants, but with multi-channel selling becoming the new normal, our customers were asking us to deliver analytics for as well,” said Kevin North, president & CEO of Terapeak.

He added: “Now, not only have we delivered it, but we have also integrated their own sales data into the application. By bringing all this knowledge together in one place, our customers will have even greater insights into the E-commerce landscape, and a superior understanding of their own relative position.”