The meeting, organised by the National Telecommunications and Information Administration (NTIA), will see technology, policy, legal and other experts come together to develop and agree upon an enforceable code of conduct for the commercial use of facial recognition technology. The previous – and first ever – multi stakeholder process moderated by the NTIA on mobile apps privacy resulted in a code of conduct that was openly criticised and has yet to be widely adopted.

Ahead of the meeting, the Marketing Research Association (MRA) has produced a whitepaper examining potential uses for facial recognition within the research profession. These include measuring emotional response, demographics, traffic flow and identification of respondents.

More information on the meeting can be found here, and the full MRA white paper can be read here.