NEWS2 December 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS2 December 2009
CANADA— Mobile survey software provider Techneos has added location capture and photographic capabilities to the latest version of its survey tool.
The new Soda 1.1 Mobile Access Panel is also compatible with Google Android mobile devices, the firm said.
Sean Conry, vice president of business developments at Techneos, said: “The ability to marry geo-specific data into consumer research and engagement is groundbreaking. With permission, we can now capture a co-ordinate or even track a participant’s movements over time and understand patterns and choices like never before.”
The Soda platform is based on an application that is downloaded to a respondent’s mobile handset and can run even when the device is offline.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quant / Qual Insights specialist – Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Resources Group
Account Manager – International Fieldwork Research Provider
£30–50,000 plus Commission
The Horticultural Trades Association
Senior Market Research Executive
up to £32,000 DOE
Featured company
Sean Conry
13 years ago
Just a point of clarification... as an Application, surveys can be conducted offline without a persistent data connection. This helps avoid the connectivity and lag time problems that plague the mobile web. Click here for the full press release... http://bit.ly/8n1H20
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
1 Comment
Sean Conry
13 years ago
Just a point of clarification... as an Application, surveys can be conducted offline without a persistent data connection. This helps avoid the connectivity and lag time problems that plague the mobile web. Click here for the full press release... http://bit.ly/8n1H20
Like Reply Report